SEGE provides consulting and support for innovation paths involving business models and services, with a particular focus on healthcare and start-up contexts. Business Model & Value Proposition, Sense making & Future Casting, Service design & Service Thinking, Lean & Digitalization are the areas in which we help our clients face their challenges.
Business Model & Value Proposition
To embark on new ventures or overcome crises, it is essential to rethink the business model and
the value offered.
The rise of pervasive digital technologies
changes the frame of reference and creates new
challenges to overcome.
- Business Model
- Value Proposition
- Opportunity map
- Prioritization
- Action Plan
- KPIs and performance
Sense making
New opportunities arise from insights, lateral perspectives and experiences outside one’s usual context. This is why traditional research paths need to be complemented by unconventional exploratory approaches.
- Insight research
- User interviews and shadowing
- Focus Groups
- Digital Ethnography
- Future Casting Think Tanks
Service Design & Service Thinking
Service Design and Design Thinking provide useful methodologies and approaches in the processes of redefining and innovating services and management practices in healthcare, hospitals and the pharmaceutical sector. We use multidisciplinary approaches for new areas of research direction, strategies and innovation that help develop convenient, sustainable and user-oriented solutions.
- field research activities
- service design tools and methods
- creation and implementation of digital services
- interaction design and user experience
- design of touchpoints and interfaces
- co-design workshops
is better than
delayed perfection.
Mark Twain
Lean & Digitalization
Digitalization offers a powerful lever for overcoming waste and inefficiencies. Redesigning operational processes according to a Lean approach, combined with the potential offered by new technologies, makes it possible to achieve significant impacts on process outcomes and costs. In healthcare, this means helping improve clinical outcomes and the satisfaction of patients and operators.
